Procter & Gamble Israel Innovation Center director Lital Asher says P&G is interested in becoming stronger in life sciences.

Globes
30 November 11 13:58, Gali Weinreb

Wouldn’t it be nice and efficient if every time we brushed our teeth, our toothbrush told us if we had brushed well, how much plaque was on our teeth, and how many years we should expect to be able to keep our teeth, if we carry on the same way? It would be very nice, but how much would we be willing to pay for such a toothbrush?
“The secret is to bring such a technology to market, but to lower the price so that everyone could afford it,” says Procter & Gamble Israel Innovation Center director Lital Asher.
Asher will attempt to interest the Israeli life sciences industry in consumer products in a lecture that is part of the “Healthcare Technological Innovation” course, which will take place December 12-14 at the Tel Aviv University Faculty of Management, sponsored by the Israel Life Science Industry Organization, and organized by DFJ Tamir Fishman Ventures managing general partner Dr. Benny Zeevi.

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